Guarantee
When considering the length and details of any Guarantee being offered by any particular Company it’s important to consider how likely or otherwise you think it is that the Company will still be in business in the years to come to actually honour that Guarantee.
In best stock and shares tradition, our official line has to be that past performance gives no indication of future performance, but you may think otherwise, and if that’s the case then let us fill you in with some information you may not be aware of.
For any Company owner trying to make a quick buck one simple way to do so may be to give long guarantees, or guarantees on low-quality products that simply won’t last, with no intention of being in business in the years to come when those guarantees are likely to be called upon. When choosing who to buy from the customer will mentally assign an increased value to the goods based on the length of the Guarantee offered when originally buying the goods, assu